1. Who We Are
All Pawz Media is an independent online publication delivering practical, engaging, and trustworthy content about dogs and cats.
We cover:
- Pet news & trends – What’s happening in the UK pet world
- Health, nutrition & wellbeing – Expert-backed advice for pet owners
- Behaviour & training – Tips to understand and live better with your pets
- Product reviews & warnings – Honest takes on what’s worth your money (and what isn’t)
The site draws inspiration from the name and spirit of the original all-pawz.co.uk website, but this is now an entirely new editorial project with no legal or commercial connection to the previous entity.
Our mission: help pet owners make informed decisions, stay alert to risks, and enjoy life with their companions.
2. Our Content Pillars
Pet News & Trends Legislation changes, recalls, viral stories, breed-specific news, industry updates, and what UK pet owners need to know.
Health & Nutrition Vet-verified advice, food comparisons, common health issues, preventive care, and myth-busting around pet diets.
Behaviour & Training Practical guidance for puppies, kittens, and adult pets – addressing real problems owners face daily.
Reviews, Scams & Warnings Product testing, exposing dodgy breeders, pet insurance traps, online scams targeting pet owners, and marketplace red flags.
3. Editorial Standards
We commit to:
Usefulness first Every article must give the reader something actionable – a tip, a warning, or a clear answer.
Plain English No unnecessary jargon. If we mention a medical term, we explain it.
Honest headlines Our titles may be curiosity-driven, but they never promise what the article doesn’t deliver. No clickbait lies.
Balanced reporting Pet topics can be emotional. We inform without fearmongering and always offer practical next steps.
Respect for animals and owners No shaming. No judgment. We write to help, not to lecture.
4. Sources & Fact-Checking
We take accuracy seriously:
- We rely on official sources (RSPCA, Kennel Club, PDSA, veterinary bodies, government agencies)
- We consult professionals (vets, behaviourists, pet industry experts)
- We reference credible media and studies when relevant
When content is based on reader stories or personal experience, we label it clearly.
Corrections policy: If we get something wrong, we fix it promptly. Significant corrections are noted in the article. Contact us via our website if you spot an error.
5. Headlines, Images & Google Discover
All Pawz Media is optimised for mobile and platforms like Google Discover.
Our approach:
- Headlines are engaging but accurate
- Images reflect the real content (actual pets, real situations – not misleading stock photos)
We reject:
- Misleading thumbnails designed to manipulate clicks
- Sensationalised imagery that misrepresents the story
6. Sensitive Topics: Health, Scams & Money
We regularly cover topics like pet health scares, breeder fraud, insurance pitfalls, and online scams.
Our goal is to protect and inform, never to panic or shame.
We remind readers:
- Our content does not replace professional veterinary or legal advice
- When in doubt, consult a qualified vet, solicitor, or consumer protection body
7. Advertising, Affiliates & Partnerships
To fund our work, we may feature:
- Display advertising
- Affiliate links (we may earn a commission at no extra cost to you)
- Sponsored content or brand partnerships
Our principles:
- Sponsored or partner content is clearly labelled
- We only recommend products we believe are genuinely useful
- Commercial relationships never buy our opinion or compromise our editorial independence
8. Use of AI Tools
We may use AI tools to assist with research, drafting, or structuring content.
However:
- Every article is reviewed, edited, and verified by a human before publication
- Topic selection, editorial angle, and final judgement remain human decisions
- We never publish AI-generated content without human oversight
9. Contact Us
Reach out to:
- Report an error or request a correction
- Share a story or tip
- Propose a partnership
Use the Contact page on our website. We aim to respond within a reasonable timeframe.